Talent Booking, Consulting & Strategy
Twenty-five years of relationships at the highest levels of entertainment, live events, and global media — from late-night television to the world's biggest stages.
Jamie Granet-Bederman is an Emmy Award-winning producer and television veteran who has launched three late-night talk shows throughout her 25-plus year career — rising from booker to producer to showrunner.
Prior to launching JGB Media Co, Granet-Bederman served as EVP of Talent & Alternative at Boardwalk Pictures — the Emmy Award-winning company behind Chef's Table, Welcome to Wrexham, Val: The Al Kilmer Documentary, and more.
She served as Showrunner of The Tonight Show Starring Jimmy Fallon from 2020 to 2022, overseeing all elements of production of the longest-running talk show on television and the #1 late-night program on digital. Under her leadership, The Tonight Show ranked first in the key 18–49 demographic for every episode of the 2020–2021 season — and was the only late-night program to increase total viewership year-over-year for the 2021–2022 season.
During her tenure with Fallon, which began in 2009, The Tonight Show and Late Night with Jimmy Fallon were collectively nominated for 19 Primetime Emmy Awards. She won a Producers Guild of America Award in 2015 for Outstanding Producer of Live Entertainment Talk Television, served as a producer on the 2017 Golden Globe Awards and the 2010 Emmy Awards, and was twice named to Billboard's Women in Music list. In 2022, she won a Webby Award for the show's viral "Broadway is Back" with Lin-Manuel Miranda.
Jamie was responsible for several landmark productions — including three live post-Super Bowl shows, a special Late Night shoot with First Lady Michelle Obama at the White House in 2012, and a Tonight Show appearance by President Barack Obama in 2016. In December 2021, The Tonight Show became the first late-night program to welcome a sitting president back to the format with an interview with President Joe Biden.
Throughout her career, Jamie has been known as much for her creativity as her relationships. At The Tonight Show, she developed a reputation for finding inventive ways to bring reluctant guests to the desk — crafting custom pitches, unique segment concepts, and personal approaches that turned "no" into some of the show's most memorable moments. Talent and their representatives know that working with Jamie means their clients will be heard, protected, and set up to shine.
Before The Tonight Show, Jamie launched Last Call with Carson Daly on NBC, building the talent department from the ground up. She began her career at Viacom, working across MTV and VH1.
Through JGB Media Co, Jamie now advises brands, AI companies, and entertainment clients on celebrity booking, talent strategy, host identification, podcast development, and content development — bringing 25 years of relationships and expertise to a select roster of clients.
A boutique consulting practice offering a rare combination of deep talent relationships, live event expertise, and production experience — across entertainment, business, and global media.
Direct relationships with A-list entertainers, athletes, musicians, world leaders, and CEOs — built over 25 years. Known for creative pitching and a personal approach that makes talent and their representatives feel genuinely heard, comfortable, and set up for their best possible appearance.
End-to-end programming strategy for live events, branded experiences, awards shows, and global summits. The right talent, in the right sequence, telling the right story.
Strategic advisory for brands and platforms on how to use talent to build equity, generate media, and connect with audiences in a lasting way.
From first conversation through final broadcast — segment development, pre-interviews, and full coordination ensuring every appearance lands exactly as intended. Talent and their teams always leave knowing they were in good hands.
Guest booking, talent outreach, and programming strategy for podcasts, digital platforms, and streaming properties.
Identifying and securing world-class speakers for conferences, summits, and corporate events — with direct access to the most sought-after voices in business and culture.
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Available for consulting engagements, talent booking projects, and select full-time opportunities. Based in New York City.